White Rock Electrical Contractors’ founder, Danny Abraham, learned his trade half an hours’ drive from the pristine waters of Bondi Beach. He qualified in 1983 and spent the next 15 years working on large projects in the Southern Shire. He eventually relocated to Cairns, another place with stunning beaches.
During his time in New South Wales, Danny built up an exciting resume. He saw behind the veil at the GWS AFL ground in Blacktown as part of the installation and maintenance crew. He was part of the team that installed two major Costcos; one each in Sydney and Canberra. He was an instrumental team member of the Boral Concrete plant, helping to build and automate the whole Grandville site. And, he had the pleasure of working for the prestigious Kerry Packer as an electrician in his home and office buildings.
Throughout his career, Danny has prided himself on his work ethic and honesty. He has never been one to cut corners, nor will he recommended something which the client doesn’t need. And these values are now the cornerstone of White Rock Electrical Contractors.
Since starting the business in 2016, Danny quickly established himself as a trustworthy, likeable tradie. His clients know he will turn up on time, or he will call ahead. He is friendly, easy to work with and always happy to have a chat. These honest and down-to-earth traits are what White Rock is known for.
At White Rock Electrical Contractors, we’re proud to have the knowledge and skill to service all manner of jobs, from small domestic electrical to large factory units. No matter the client, you will always get the same high quality of work and exceptional service.
To find out more or to get started with a free quote, contact White Rock Electrical today.
What do you get with White Rock Electrical Contractors?
Our fast turn-around combined with quality service makes us reliable and trusted in the region.
Good Old Fashion Service
Value for Money
Excellent Quality
Why choose White Rock Electrical?
We are trusted by plenty of people for good reasons!
- Owned and operated by locals
After Hours Emergency Service
Free No-Obligation Quotes
Honest and Clear Communication
Fully Insured & Safety Conscious

Our Suppliers & Wholesalers
We use the highest quality components and parts on the market. We never use inferior products for our projects. We care too much about quality.